Video ads for AI tool companies
Most AI tools have terrible ads.
We make the kind that doesn’t suck.
Scripted skits with real actors. Climax demos made with your own AI tool. Production-quality short comedy that ends with proof, not promise.
You shipped a great product.
Your ads should match it.
We audited 933 AI tools and the pattern is the same: brilliant products advertised with feature-list copy, screen recordings nobody watches, and talking-head testimonials that read like LinkedIn posts. The work deserves better creative. That’s why Hooklab exists.
Services
Two ways to work with us.
Skits or scale. Or both. We’re built for AI tool companies that need either hero creative, volume for testing, or both.
Live-action skits
Our signatureScripted comedy + skit-format video ads with real actors. The ad ends with the demo — your AI tool’s actual output playing as the climax. Live performance hands off to AI proof.
Starter Pack
- Production only
- Scripted + shot + edited
- 10 business day turnaround
- Best for: a single campaign test
Growth Retainer
- Monthly creative research sprint
- Scripted from competitor data
- 1 revision per video
- Monthly strategy call
- 3-month minimum
Scale Retainer
- Everything in Growth
- Bi-weekly strategy
- A/B variant testing
- Monthly performance report
- Dedicated Slack channel
- 3-month minimum
Hooklab AI
NewAI-generated ad variants at volume. Brand voice + strategic direction + multi-tool generation. Built for paid social testing on Meta, TikTok, and Shorts. ~80% margin for you on tool spend — and AI ads now perform at parity with human-made for products under $100 AOV.
Hooklab AI Starter
- Brand voice setup
- Strategic direction
- Multi-tool generation
- QC + delivery
- 3-month minimum
Hooklab AI Pro
- Everything in Starter
- Multi-style generation matrix
- A/B variant planning
- Monthly creative debrief
- 3-month minimum
Hooklab Hybrid
- Growth tier (live skits)
- Plus AI variant volume
- Hero creative + scale
- Best blended ROAS
- 3-month minimum
How we work
Four steps. AI baked into every one.
Research
We audit your active ads, 3-5 competitors, and 20-30 customer reviews. Find what’s actually winning in your category and the language your buyers use. AI-assisted, ~90 minutes per client.
Script
Five concept proposals anchored to viral hook patterns validated by data (OpusClip’s 34,635-clip analysis, Meta Advantage+ benchmarks). You pick one. We script it. Tight feedback loop.
Shoot + AI generate
Real actors performing scripted scenes. Then the climax — your AI tool’s actual output playing as the demo. The hand-off from live performance to AI is the proof. Nobody else builds this bridge.
Test + iterate
Variants for A/B testing on the platforms you actually run on. Monthly performance review. Winners get more variants. Losers get killed. That’s how creative actually works.
Work
Spec ads dropping June 2026.
We’re building Hooklab in public. The first ad — for Agent Opus by OpusClip — drops in early June. Watch every step (research, scripting, shoot day, AI generation) on Fizz Culture.
About
Built by people who already make this kind of content.
Chris Marriott
Strategy + Creative Direction
Runs Fizz Culture (AI / tech / culture) and Rushbreakers (skit comedy) on YouTube. Multiple 100K+ view short-form videos. Deep AI tool user. Background in content production and creator workflows.
James Tucker
Lead Talent + Production
30+ years acting and editing across film, commercial, and short-form. Has been collaborating with Chris on skit content for YouTube. Runs the on-set side of Hooklab and the talent roster.
We’re a small team, intentionally. AI plus craft plus a tight niche. Not trying to be a big agency. Trying to be the people you actually want making your ads.
FAQ
Things people ask.
Why only AI tool companies?
Because we use these tools every day. We can talk shop with founders, understand the buyer, and — uniquely — we can make ads that use your AI as the demo. The ad becomes the proof. That’s the bet.
Do you do one-off projects?
Yes — Starter Pack ($1,800 for 3 videos) is exactly that. Everything else is retainer with a 3-month minimum. Retainers get you the strategy, research, and revisions that one-offs don’t.
What if we just need editing?
We’re production-first. If you have raw footage and just need it cut, OpusClip or a freelance editor is cheaper and faster. Come to us when you want the script + shoot + edit + AI demo done as one piece.
Can we see examples?
Spec ads ship June 2026. Until then — watch the entire build on Fizz Culture. You’ll see research, scripting, the shoot day, the AI generation, and the final deliverable, in real time.
What’s the typical turnaround?
10 business days from script approval. Rush turnaround (5 business days) available at +50%.
Do you handle the ad buying / media side too?
No. We’re creative-only. Your in-house marketing team or media agency runs the actual ads. We focus on what we’re best at — making ads that perform when you run them.
Run an AI tool? Let’s make ads.
Tell us what you’re building. We’ll come back with 3-5 ad concepts and a clear plan.