Video ads + giveaway campaigns
Product videos people actually enter for.
Built for AI and maker brands.
Scripted skits, AI ad variants, and giveaway-led campaigns for physical maker products. Short-form creative that gives people a reason to click, watch, and participate.
ScrollYou shipped a great product.
Your ads should match it.
AI tools get buried under feature-list demos. Maker products get posted once and forgotten. Hooklab turns the product into the event: a skit, a demo, a giveaway, a reason to act now.
Services
Three ways to work with us.
Hero creative, testing volume, or maker giveaway campaigns. The common thread: short-form video built around a product people can see working.
Live-action skits
Our signatureScripted comedy + skit-format video ads with real actors. The ad ends with the demo — your AI tool’s actual output playing as the climax. Live performance hands off to AI proof.
Starter Pack
- Production only
- Scripted + shot + edited
- 10 business day turnaround
- Best for: a single campaign test
Growth Retainer
- Monthly creative research sprint
- Scripted from competitor data
- 1 revision per video
- Monthly strategy call
- 3-month minimum
Scale Retainer
- Everything in Growth
- Bi-weekly strategy
- A/B variant testing
- Monthly performance report
- Dedicated Slack channel
- 3-month minimum
Hooklab AI
NewAI-generated ad variants at volume. Brand voice + strategic direction + multi-tool generation. A practical way to generate more hooks, angles, and variants without adding shoot days.
Hooklab AI Starter
- Brand voice setup
- Strategic direction
- Multi-tool generation
- QC + delivery
- 3-month minimum
Hooklab AI Pro
- Everything in Starter
- Multi-style generation matrix
- A/B variant planning
- Monthly creative debrief
- 3-month minimum
Hooklab Hybrid
- Growth tier (live skits)
- Plus AI variant volume
- Hero creative + scale
- Best blended ROAS
- 3-month minimum
Maker giveaway campaigns
For physical productsGiveaway-led campaigns for brands in 3D printing, robotics, hobby tools, craft machines, tabletop, foam dart modding, and maker-adjacent products. We keep the engine simple: YouTube promoted videos drive people to a Gleam giveaway, then the campaign turns product interest into measurable entries and actions.
Bonus Prize Feature
- Brand provides product
- Secondary prize or bundle add-on
- Giveaway page mention
- No standalone campaign
- Only when a relevant promoted giveaway is already running
Lite Standalone
- Simple dedicated giveaway
- 1 lightweight promoted video concept
- Basic Gleam setup
- Basic recap
- Tightly scoped first test
Starter Giveaway
- Dedicated giveaway campaign
- 1 short-form YouTube promoted video
- Entry-action strategy
- Launch email to relevant owned lists
- Campaign management
- Performance recap
Growth Giveaway
- 2-4 week campaign
- 2-3 creative angles
- Giveaway optimization
- Launch/reminder email support
- Broader social amplification when relevant
- Post-campaign report
How we work
Four steps. Built to learn quickly.
Research
We audit the product, category, competitors, and current creative. For giveaway campaigns, we also shape the prize, entry actions, and YouTube promoted video angle.
Script
We turn that research into concepts: skits, demo hooks, AI variants, or giveaway video angles. The goal is a clear product moment, not generic brand awareness.
Produce + launch
We shoot, edit, generate variants, or build the giveaway campaign depending on the package. For maker campaigns, the paid traffic stays simple: YouTube promoted videos into Gleam.
Test + iterate
We report what happened and decide what to do next. More variants, a bigger giveaway, a better prize, or a tighter audience. Winners get scaled; weak angles get dropped.
Work
Built from channels already in motion.
Hooklab grows out of real creator channels and real campaign systems: Fizz Culture for AI and tech, Rushbreakers for skit comedy, and Spaghetti Overdrive for maker-focused products and giveaways.
About
Built by people who already make this kind of content.
Chris Marriott
Strategy + Creative Direction
Runs Fizz Culture (AI / tech / culture), Rushbreakers (skit comedy), and Spaghetti Overdrive (maker / 3D printing). Multiple 100K+ view short-form videos. Deep AI tool user. Background in content production, maker giveaways, and creator workflows.
Production Crew
Talent + Editing
A vetted roster of professional actors and editors we bring in per project — not random influencers. Same model the best UGC studios use, so every video stays on-brand and shoots stay efficient.
We’re a small team, intentionally. AI plus craft plus a tight niche. Not trying to be a big agency. Trying to be the people you actually want making your ads.
FAQ
Things people ask.
Do you only work with AI tool companies?
No. AI tools are one core lane. The other is maker-adjacent physical products: 3D printing, robotics, hobby tools, craft machines, tabletop, foam dart modding, and products that can carry a giveaway.
Do you do one-off projects?
Yes. Starter Pack is $1,800 for 3 videos. Giveaway campaigns can also be one-off, starting with tightly scoped bonus-prize or lite standalone options.
What if we just need editing?
We’re production-first. If you have raw footage and just need it cut, OpusClip or a freelance editor is cheaper and faster. Come to us when you want the script + shoot + edit + AI demo done as one piece.
Can we see examples?
Spec ads ship June 2026. Giveaway benchmarks come from existing maker giveaway campaigns. Ask and we can share the current numbers and what they do, and do not, prove.
Are giveaway results guaranteed?
No. We use historical giveaway and YouTube promoted video metrics as benchmarks, not promises. Prize appeal, ad budget, creative, audience fit, and campaign length all matter.
What’s the typical turnaround?
10 business days from script approval. Rush turnaround (5 business days) available at +50%.
Do you handle the ad buying / media side too?
For skit and AI ad clients, we are creative-only. For maker giveaway campaigns, paid distribution is currently limited to simple YouTube promoted videos with a separate client-funded ad budget.
Have an AI tool or maker product? Let’s build the campaign.
Tell us what you’re selling and what kind of result you want: better ad creative, more testing volume, or a giveaway campaign that puts the product in motion.