Maker audience giveaways
A giveaway for the people who already follow you.
Hooklab runs the Gleam campaign. You announce it to your existing email, social, or site traffic. We do not buy strangers, and we do not email a Hooklab list.
A kit, tool, printer, machine, material bundle, or launch product with a clear demo moment.
We run the Gleam campaign. You tell the people who already know you. Product is the prize, not the payment. No required ad budget. No Hooklab list.
How it works
A Gleam campaign your audience can actually enter.
Shape the offer
We pick the prize framing, campaign length, entry actions, and an unlisted Gleam URL. Physical product bundles tend to outperform small digital prizes.
Hand you the promotion kit
Launch, mid, and close copy for your email, social, and site. Plus a short list of what not to do: no aggregator listing, no cold ads to this URL.
Run the giveaway
The campaign lives on Gleam, on your account when you have one. Actions can include product visits, follows, email capture, referrals, surveys, or submissions — from people who already know you.
Report what happened
You get the actual numbers from your audience: entrants, actions, and whether the next campaign should be simpler, longer, or Plus.
Entry actions
The giveaway can ask for more than an email.
Gleam supports configurable entry actions, so the campaign can be shaped around what the brand actually wants people to do.
Product traffic
Send entrants to product pages, launch pages, special offers, Kickstarter-style campaigns, or partner pages.
Social growth
Prompt follows, post views, comments, reposts, channel visits, Discord joins, and platform-specific social actions.
Audience capture
Collect newsletter signups, Gleam subscribers, survey answers, poll responses, secret codes, or launch interest signals.
Content and UGC
Ask entrants to watch videos, submit images, upload files, submit URLs, or participate in contest-style challenges.
Referral lift
Add viral-share actions so entrants can bring in additional participants through their own referral links.
Content support
Layer the campaign into the brand's own posts and emails when it needs more than a single launch ping.
Interactive campaign builder
Tell us who you can already reach.
This offer is for brands that already have people to tell. The recommendation updates as you change the inputs.
Step 1: Configure
Select the campaign shape
Best fit is a tangible product, bundle, kit, tool, or machine your existing followers would actually want to win.
Step 2: Output
Your recommended setup
Audience Giveaway
Best default. We run Gleam; you announce it to the people you already have. $1,000, prize provided by you.
Operating model
Unlisted Gleam campaign on the brand's account when possible. Announced only on owned channels.
What the brand controls
The brand provides the prize, owns the emails, and posts or sends the promotion kit on its channels.
What Hooklab handles
Hooklab designs the campaign, builds Gleam, writes the promotion kit, and recaps at close.
Watch-outs
Do not list the campaign on sweepstakes directories or run cold ads to the Gleam URL. That recreates hunter traffic.
Packages
A Gleam campaign for people who already know you.
Two packages. Both audience-only. The fee is for running the campaign, not for buying traffic.
Audience Giveaway
The default. A Gleam campaign for people who already follow you.
- Campaign design and unlisted Gleam setup
- Entry-action strategy
- Launch / mid / close copy for your channels
- What-not-to-do sheet (no aggregators, no cold ads to this URL)
- Winner support and recap
Audience Giveaway Plus
Same campaign, plus posts we make and active management for 2-3 weeks.
- Everything in Audience Giveaway
- 2-3 short-form assets you can publish
- Active management over the campaign window
- Stronger recap: what to repeat, what to drop
Fit
Best for products with a clear visual payoff.
The product needs to make people curious enough to enter. It does not have to be huge, but it should be tangible, demonstrable, and relevant to makers, hobbyists, creators, or small shops.
The offer
What we have actually run.
We have run Gleam maker giveaways at volume before. Those public campaigns produced large activity numbers and a list full of professional sweepstakes enterers. This offer is the version that keeps the mechanics and drops the cold crowd. Results scale with how many people already follow you.
Already have people to tell, and a product worth entering for?
Send the product, which channels you will announce on, and what you want those people to do after they enter.